Visit York, the City’s Tourism Agency, is to be asked to stimulate a 5% pa increase in “tourism earnings”– together with a 2% boost in tourism jobs – in the City, under a plan released by the Council.
Visit York will be given a grant of £272,310 a year under a proposal which will be considered next week.
A service level agreement with the organisation sets out expectations on both sides.
Amongst the targets proposed are a 1% increase each year in visitor satisfaction and a requirement for 90% of members of the organisation to be satisfied with the services provided.
A 5% increase in the numbers attending the Visitor Centre is anticipated.
Business tourism is targeted to increase by 5% with at least 6 major national and/or international conferences to be held in the City each year.