Residents in Rawcliffe and Clifton Wards could shortly have a knock on the door as Council staff seek to persuade them to change the way that they travel around the City

From May, travel advisers will be on hand to provide” tailored travel advice”

The advisers will provide information such as bus and cycle maps, and offer personal ‘challenges’ for individuals to try out a new form of sustainable transport.

Participants will also receive incentives such as a pedometer, free bus taster ticket or a bike health check to help them on their way.

Households will receive an introductory postcard in the next few weeks about the advisers identities, uniforms and what the free service involves.

The exercise will roll-out to other wards including Huntington, Haxby, Earswick and New Earswick in 2014.

The project sounds a little patronising to us and, as is now usual with the Council, it is unclear how the success of the venture will be judged.

The coalition government has allocated £4.6 million to ease transport problems in the City

For more information visit www.itravelyork.info/