City of York Council’s FIS has rolled out a new idea to work with volunteer parents to share relevant information through social media networks. This pilot has been showcased at the national Parent’s Champions Conference, as well as regional meetings and seminars and has been showcased by the Family and Childcare Trust as part of their social media toolkit. Currently, the idea has generated links between some 26,000 group members in York, significantly extending this statutory service’s reach.

These virtual champions – volunteer facebook group administrators – work with the FIS to get important messages out to the community. This includes news about free childcare for eligible two-year-olds, a new toy library or alerting parents and carers to a new campaign against child sexual exploitation or abuse.
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